Pillars of Strength
Welcome to
Columna Agency
At Columna, communications isn't just crafted—it's engineered for impact. We believe that every successful strategy is built on solid foundations, just like the strong columns that support iconic structures. We provide strategic guidance to ensure your brand’s message is precise, influential, and enduring.
As your strategic partner
We lead communications with a purpose-driven approach designed to maximize reach and influence. Our solutions are built on insight, creativity, and a seamless alignment with your objectives, ensuring long-term success.
Our Story
The Pillars of Strategic Communication
Inspired by the Latin word for pillar, Columna represents the strength and structure we bring to communications. Our strategies are built on four essential pillars:
Leadership
We position your brand as a leading authority with proactive strategies that set industry standards.
Growth
We cultivate meaningful connections, expanding your influence and audience reach.
Structure
Our communications are meticulously designed with a structured, research-backed strategy aligned with your long-term goals.
Momentum
We create campaigns that sustain impact, driving continuous engagement and long-lasting influence
Leadership and Experience
Strategic Expertise Across Industries
Our leadership team at Columna brings decades of experience across various sectors, including corporate communications, public relations, governmental affairs, social media, sustainability, crisis management, and more. We’ve worked with global brands, government bodies, and emerging enterprises, giving us the strategic insight needed to navigate today’s dynamic media landscape.
Our Team
Meet Columna Pillars
At Columna, our team is composed of visionary leaders and strategic thinkers who bring decades of expertise in communications, media, and public relations. Together, we drive impactful campaigns that shape narratives and elevate brands.
Founder & CEO
Samir Hammad
Samir Hammad is a highly respected figure in the communications industry, with over two decades of experience spanning journalism, in-house communications, and consultancy. His career has been defined by leadership in executive profiling, strategic counsel, and thought leadership development.
Previously, Samir served as the Chief Executive at Four Agency Worldwide in the MENA region, where he significantly expanded the agency’s portfolio and achieved remarkable growth. Before this role, Samir was the Head of Social Communications at the Federal Authority for Identity & Citizenship, where he led communications for the UAE Population Registration campaign for the Emirates ID system. He also held the position of Regional Public Relations & Events Manager at Mashreq Bank, providing strategic counsel to H.E. Abdul Aziz Al Ghurair, the former CEO of Mashreq Bank and Speaker of the UAE Federal National Council.
As an Executive Board Member of the Middle East Public Relations Association (MEPRA), Samir has been instrumental in advancing communication standards across the region. His strategic insights and leadership have influenced both corporate and government sectors in the UAE.
Samir holds a B.A. in Journalism & Mass Communications from An-Najah National University and began his career in journalism, focusing on financial markets and economic reporting for prominent media outlets such as Al Bayan and Al Ittihad.